What Branding Really Is and Why It’s More Than Just A Visual Identity
Over the past few weeks, I’ve been reading a lot of blog posts on the web that relate to “branding”. Some are helpful, however many are a little too ambiguous and use the term far too loosely, without much clarity on the matter.
The fact is that the term “branding” means a lot more than just a generic marketing term or building a visual identity. It’s a word that’s used a lot by designers (which is fine), h...
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